Effective email campaigns only target people that want to hear from you about what they’re interested in, at a time most convenient to them. It’s all about them – get to know who you’re talking to and they’ll reward you by taking the action you want.
4 things you need to break through the clutter…
- Clever Design:
It’s not only about looking good. Call to actions in the right places are super important to encouraging clicks.
- Relevant Content:
Give people what they want and they’ll look forward to receiving your email. The last thing you want is to end up in their junk mail.
- Interested Subscribers:
Growing a database takes time and patience but you’ll be richly rewarded in the long run. Ask permission before you send and make opting out easy.
- Ongoing Measurement:
Our clever software will help you track who’s opening your email and what they’re clicking on. Measuring campaigns provides great customer insight.